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“Barefoot Sandal” Start-up Hires Former Crocs Exec

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals | Posted on 02-10-2012

Dennis Driscoll joins Xero Shoes“Barefoot Sandal” Start-up Xero Shoes Brings On Former Crocs Exec and Avia Co-founder

Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.

Driscoll’s roll at the bestselling “barefoot sandal” manufacturer is Chief Development Officer. Asked what attracted him to the product, he answers, “Xero Shoes are genuine, legitimate. We don’t have to create ways to differentiate our product, because it is actually different.”

Regarding the company, and its co-founders, Steven Sashen and wife Lena Phoenix, Driscoll adds, “They are a smart team who’ve already proven themselves and their business. I like that my experience with all aspects of the footwear business can have a big impact here.”

Sashen and Phoenix reciprocate the admiration. “It’s highly unusual for someone of Dennis’s skills and caliber to work for a company at our stage. We’re thrilled to have Dennis help take our product, and our company, to the levels we know they can attain.”

Dennis Driscoll started in the footwear business in 1978 with Osaga Athletic Footwear as the Director of Product Development. In 1981 he co-founded Avia Athletic Footwear as the VP of Product. Ten years later Dennis joined Wilson Sporting Goods as the Global Business Unit Director of Footwear. After a 7-year stint at Converse in senior product roles, Driscoll took a position at Doc Martens Footwear and moved to London as the Global Director of Product. In 2010, he went to work for Crocs as Global Design Director where he had a fourteen member design team in the US office and design centers in Padova, Italy and Tokyo, Japan

ABOUT:

Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®,  a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection.  Feel The World, Inc. launched in December 2009. To date, over 25,000 customers, ages 1 to 91, in more than 73 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons. 

Xero Shoes Barefoot Sandals in COLOR!

Posted by | Posted in Barefoot Sandals, Huaraches, Running Sandals | Posted on 25-09-2012

Houston, we have color!

I am extremely happy and proud to announce that you can now get Xero Shoes (our new name… website is almost done) in 4 WAY COOL colors.

In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and Hot Salmon.

Combine those with our different lace colors…

Well, here are a few combinations that you’ll see around our office:

Lena in her Mocha Earth with matching brown laces and a bunch of Brass Beads

Our office ultra-runner (and customer service manager), Bill, in Electric Mint with Purple laces (he puts 80-100 miles a week on these!)

Steven, taking inspiration from an 8 year old customer who was the first one to wear non-matching laces, in Boulder Sky with White laces and a Hand Pendant (on the left) and Hot Salmon with Red laces (right).

These new colors come in both Connect 4mm and Contact 6mm styles. And you can get them as kits or custom-made.

 

Click here to order your Xero Shoes Colored Barefoot Sandals