How to think like a shoe company

Posted by | Posted in Barefoot Running Shoes, Running Sandals | Posted on 02-06-2012

You know the saying “when all you have is a hammer, everything looks like a nail”?

Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard!

Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 mark where the “best people in the world” analyze Ben’s sprinting gait and conclude:

a) That he pronates and heel-strikes (NOTE: He over pronates BECAUSE he heel-strikes since, when you land on your heel, the ankle muscles can’t can hold the foot/ankle/lower leg in place).

b) The solution: Making a shoe with padding and motion control!


First of all, if you heel strike when you sprint, you are not sprinting! Sprinters do not heel strike. And when you land on your forefoot or midfoot, the entire musculature of the lower leg, ankle, and foot, can be “pre-loaded” and engage when you land.

The cure for Ben is to STOP HEEL STRIKING, not get a shoe that lets him continue to run incorrectly. Duh.

My next comment falls into the “maybe it’s just me” category: Notice how large, spacious and expensive this place is. Ben mentions that Adidas does over a BILLION euros in sales.

Look, I’m the last guy to deny any company the right to make money, and I’d love to have a billion dollar company.

But am I the only one who sees a direct connection between a massive, pricey research lab and shoes that cost $150-200, and “hi-tech” shirts that cost $100+. This is like a thought I had at the Outdoor Retailer trade show, where some of the bigger companies have booths that easily cost over $1,000,000, “Oh, now I know why they charge so much for their products! They need to support the booth.”

Honestly, I find it unlikely that the “amazing” research they’re doing actually pays for itself. I think it makes them feel good about themselves, and makes naive reporters think, “Oh, wow, they’re doing something really special here.”

I don’t doubt for a second that they could drop the price of their shoes to something more reasonable, not waste money on “research” that’s iffy at best, and still make the same profit.

Again, maybe that’s just me.

5 Common Stride Missteps

Posted by | Posted in Barefoot Running, Running Sandals | Posted on 08-09-2011

Let us guess, you ditched the cushioned clodhoppers only to find a new host of issues to deal with. Blisters on the bottom of your feet? Sore hips? Calves aching so much you can’t walk? Soak in some Epsom Salt and give yourself a break. No one said changing a lifetime of running habits overnight would be easy. No matter what shoe (or lack thereof) you wear, if you don’t change your stride, it won’t matter.  Not sure if you’re “doing it right?” Below are five common missteps to set your stride straight.

Misstep #1 Incorrect Stride Rate

When it comes to running, we get into a groove and find a familiar, comfortable place. We expect things to feel a certain way. Traditionally, runners trod along at roughly 120 steps per minute. With a forefoot or mid-foot stride, you need to speed up your stride rate and shorten your steps to roughly 180 steps per minute. Initially, it will feel very strange and awkward, and you may need to do some game time internal persuasion to stay consistent. Stick with it and you will be surprised how quickly you become accustomed to your new stride (and the pain-free knees that accompany). Remember, forefoot/mid-foot striding in a minimalist shoe requires stronger calves, Achilles, tendons, ligaments and bones – you will slow down initially, but as you strengthen so does your speed. Take your time and slowly work your mileage up.

Misstep # 2 Over-striding

Over-striding jars the body and puts unnecessary strain on your ankles, knees and back. Watch your feet closely as you run. Do your feet land under your center of mass where they should or in front of your body? The closer they are to you, the better. It is also common for runners to kick their legs out in front, then land lightly on the forefoot, rather than keeping a normal stride. Think of it as a modest can can dance in running form. Why add the extra stride and expend extra energy without the payoff?  Keep your stride short and land under your center of mass.

Misstep #3 Pushing/Pulling Your Stride

Are you taking off for a run only to find a nasty blister swelling on the ball of your foot afterwards? When you push off for your stride, or pull your foot back towards your body to complete your stride, you’re smearing your foot across the ground. All of that extra friction is sure to create an uncomfortable blister or two. Keep your stride light and eliminate the foot smear and you will quickly find your blisters long gone.

Misstep #4 Incorrect Placing and Lifting of the Feet

Are you jamming your foot to the ground and using a heavy stride? Going lighter and minimalist not only includes your shoe but your stride as well. When you run, imagine you are sneaking up on an elk in the woods or running on hot coals. Place your forefoot or mid-foot on the ground, then quickly lift it back up. The faster you move, the better.  Doing this will keep your stride light, fast, and put less strain on your body.

Misstep #5 Asymmetry

Have you experienced a blister or soreness on one foot, but not the other? Pain in only one shoulder? Stronger strain in the right Achilles but not the left? Your symmetry is off. This is easy to do but also easy to fix. If you consciously try to have your feet, legs and arms move symmetrically in the same way, you will find most of your problems cease immediately. This becomes more crucial at the end of the run when you are fatigued and your stride isn’t as precise, your arms aren’t as stiff. Strive to keep yourself strong and symmetrical to the last step.

Of course, there is the granddaddy of all missteps – the heel strike. We hope that no one is shedding their shoes only to pound their heels into the pavement (ouch!) Be sure to take on a forefoot or mid-foot stride and let your heel gently touch the ground as you roll through your step.

Have you done any of these? We know we have! If you’ve overcome any stride challenges, do share. Your experiences may help someone else out there.

Feel the World!