“Barefoot Sandal” Start-up Hires Former Crocs Exec

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals | Posted on 02-10-2012

Dennis Driscoll joins Xero Shoes“Barefoot Sandal” Start-up Xero Shoes Brings On Former Crocs Exec and Avia Co-founder

Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.

Driscoll’s roll at the bestselling “barefoot sandal” manufacturer is Chief Development Officer. Asked what attracted him to the product, he answers, “Xero Shoes are genuine, legitimate. We don’t have to create ways to differentiate our product, because it is actually different.”

Regarding the company, and its co-founders, Steven Sashen and wife Lena Phoenix, Driscoll adds, “They are a smart team who’ve already proven themselves and their business. I like that my experience with all aspects of the footwear business can have a big impact here.”

Sashen and Phoenix reciprocate the admiration. “It’s highly unusual for someone of Dennis’s skills and caliber to work for a company at our stage. We’re thrilled to have Dennis help take our product, and our company, to the levels we know they can attain.”

Dennis Driscoll started in the footwear business in 1978 with Osaga Athletic Footwear as the Director of Product Development. In 1981 he co-founded Avia Athletic Footwear as the VP of Product. Ten years later Dennis joined Wilson Sporting Goods as the Global Business Unit Director of Footwear. After a 7-year stint at Converse in senior product roles, Driscoll took a position at Doc Martens Footwear and moved to London as the Global Director of Product. In 2010, he went to work for Crocs as Global Design Director where he had a fourteen member design team in the US office and design centers in Padova, Italy and Tokyo, Japan


Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®,  a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection.  Feel The World, Inc. launched in December 2009. To date, over 25,000 customers, ages 1 to 91, in more than 73 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons. 

Best Barefoot Running Shoes, you say?

Posted by | Posted in Barefoot Running Shoes, Reviews, Running Sandals | Posted on 16-11-2011

What makes Invisible Shoes the best barefoot running shoes?

We’ve been invited to show Invisible Shoes running sandals (well, walking, hiking, working out, hanging out, too) on television later this month. So we asked some of our customers who liked the idea of being on TV if they would submit a short “Why I like Invisible Shoes” video that we could use.

Kate sent in this video, and I think she sums it up pretty good at the end ;-)

Here’s to the all the 50+ white (or other colored) haired people who are cooler than their college aged cohorts when they’re in their Invisible Shoes. Cheers! ;-)

Barefoot Jason’s Invisible Shoes Pre-view

Posted by | Posted in Barefoot Running, Huaraches, Running Sandals | Posted on 03-04-2010

Here’s a “pre-review” of Invisible Shoes from Barefoot Jason — Huaraches First Impressions and Kickoff to 100 Miler Training

I received my huaraches yesyerday.  I have been communicating with Steven Sashen for a few months as I love supporting anyone that is contributing to the barefoot/minimalist shoe movement.  Steven started to produce custom made huaraches and do-it-yourself huarache kits.  I’ll give more details about him in my full review in a few days.
The huaraches I received are made of 4mm Vibram Cherry rubber and polypropylene and nylon lace.  I chose neon pink for the lacing.  Why?  I thought it would be fun.  Based on the looks I got while on my run today, “fun” may be the wrong word. :-)
My run today was a 10 miler on gravel roads… my most difficult test of a minimalist shoe.  The huaraches performed well.  I was surprised they worked as well as they did.  I will give much more detail in my full review, but Stevens huaraches have vaulted themselves to the upper echelon of my growing stable of minimalist shoes.
The run itself was the second of a 20 mile/10 mile back-to-back.  Yesterday’s 20 miler was at about ultra pace and went well.  Today’s run was more of a near-tempo run.  I managed to finish the 10 miles with a 7:42 pace (1:17 total time.)  Fitness for this early in the year is very good.  If I can maintain steady improvement, I should be in an excellnt position to finish well at Burning River at the end of July.
Thanks Jason! Looking forward to the whole review (and good luck with the training/racing!)