Bare feet are not just for running

Posted by | Posted in Barefoot Running | Posted on 21-11-2011

If you thought being barefoot was just about running… HA!

And if you worry about things you might step on… HA! HA!

Happy 2nd Anniversary to US!

Posted by | Posted in Barefoot Running, Barefoot Running Shoes, Running Sandals | Posted on 20-11-2011

We’re Two!

At the moment I’m writing this post, it was 1 year and 362 days ago that Lena and I launched our barefoot running shoes store

I want to tell you the story of how it happened, because it’s a fun one. But first, let me tell you how we’re celebrating:

Save 25% on EVERYTHING in the store until midnight November 28th!

That’s 25% off on laces, kits and custom-made Invisible Shoes with our exclusive FeelTrue™ outsoles (which are ALREADY discounted), our Classic Vibram Cherry kits, the limited edition Colored Vibram Cherry, laces, and all the decorative add-ons.

Now’s the perfect time to get that extra pair you’ve been thinking of, a few laces to have around, a cute charm… and, of course, it’s a great time for gifts. Not sure what to get someone, no worries, because we now also have:

Invisible Shoes Gift Certificates


These aren’t discounted, of course (it’s a math thing). Find gift certificates in the store (scroll down the page), or click here to get one (that link will open a new page).

One other cool thing for our Anniversary week:

Get Answers To Your Barefoot Running and Invisible Shoes Questions

On Sunday, November 27th, I’ll be hosting a live webinar where you can get answers to any questions you have about barefoot running or Invisible Shoes. There are only a limited number of spaces on the call, so sign up early. You can join the call on your computer, or by phone, whichever is easiest. Hopefully, I’ll get these recorded, too… so if the time doesn’t work for you, sign up anyway and listen to the recorded version.

Sunday, November 27th, 10pm Eastern Time — click here to sign up

Okay, here’s the story I promised:

The story of how an argument started Invisible Shoes

Two years and a couple months ago, I made a pair of Invisible Shoes for Michael Sandler, the author of Barefoot Running. After I laced up his huaraches on him, he said, “You should do this as a business and not just a hobby.”

Up until that point, I had made a couple dozen pairs of sandals, and I was busy with a lot of other things, so I said, “Well, that’s a fine idea, but probably not something I have time for.”

“Well,” he added, “I have this book I’m writing, and if you had a website, I’d put you in the book.”

“Oh… well, why didn’t you say so?!”

When I got home, I shared this brilliant idea with Lena. “How would you like to be in the shoe business?” I asked, and then told her about my conversation with Michael.

“Umm, I think it’s just another one of your distractions and it’s a horrible idea. We’ve got a lot of things that we’re working on, that are almost done, and this is just going to take away from everything you should be doing.”

Okay, maybe her completely accurate assessment isn’t an “argument” per se, but you get the gist.

“You’re right,” I told her… and then I waited until she went to bed and built a website.


Actually, it took about 2 weeks to launch. And the day after it did, we made our first sale. Within 3 months, this was our full-time job. Three months after that, we have some former lead designers from Nike and Reebok giving us business advice and helping us design our new products.

A year-and-change after that, we’ve sold thousands and thousands of pairs of Invisible Shoes to people from ages 6-86 in over 65 countries. And we’ve also got to give back, contributing thousands of dollars to the Tarahumara Childrens Hospital Fund.

And we have a LOT of new things in the works (as someone who can’t keep secrets, it pains me that I can’t tell you what they are yet).

But, most importantly, we have are so grateful for all of our “Barefoot… PLUS!” customers (many of whom have become friends) and for all the emails we get every day from people telling us how much they enjoying being able to…

Feel The World!

Thank you SOOO much!

Now click here and enjoy the celebration sale! ;-)

Best Barefoot Running Shoes, you say?

Posted by | Posted in Barefoot Running Shoes, Reviews, Running Sandals | Posted on 16-11-2011

What makes Invisible Shoes the best barefoot running shoes?

We’ve been invited to show Invisible Shoes running sandals (well, walking, hiking, working out, hanging out, too) on television later this month. So we asked some of our customers who liked the idea of being on TV if they would submit a short “Why I like Invisible Shoes” video that we could use.

Kate sent in this video, and I think she sums it up pretty good at the end ;-)

Here’s to the all the 50+ white (or other colored) haired people who are cooler than their college aged cohorts when they’re in their Invisible Shoes. Cheers! ;-)