Xero Shoes Barefoot Sandals Named “Most Barefoot” Shoes

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals, Barefoot Shoes, Minimalist Running Shoes, Reviews, Running Sandals | Posted on 07-11-2012

In the first-ever ranking system for barefoot and minimalist shoes, Xero Shoes (the new name for Invisible Shoes) achieved the highest rating. The Canadian sports physiotherapy site,, compared over 40 “barefoot” or minimalist shoes on a scale from 1-100%. Xero Shoes earned a top-rated 94%.

The Running Clinic site says about Xero Shoes, “As minimalist as footwear can get! …highly recommended and very minimalistic price.”

The rating system tries to resolve the confusion in the barefoot/minimalist footwear market, where many products are sold using the same terminology, by comparing products’ dynamism, flexibility, and weight. Xero Shoes ranked at the top in all 3 categories.

Sashen hopes the website’s rating scale becomes more popular so consumers can purchase what they truly want. “Most of the shoes that call themselves ‘barefoot,’” says Xero Shoes developer Steven Sashen, “are no closer to barefoot than a pair of stilts.”

“What we’re most proud of,” says Sashen, “is that none of the other products with a rating over 90% can be used for serious running. But we have thousands of runners, and even hundreds of ultramarathoners, who use our shoes.”

“Plus,” Sashen adds, “our closest competitor scored an 83, and the top-selling minimalist shoe, the Nike Free, only scored a 72.”

According to the website, “A perfect shoe should protect the skin from lacerations and cold, while minimizing the interface between the foot and the ground. The better the shoe is at replicating a bare foot situation, the [better].”

Invisible Shoes Win “Best Huaraches 2011″

Posted by | Posted in Barefoot Running, Barefoot Running Shoes, Huaraches, Reviews | Posted on 12-12-2011

Maple Grove Barefoot Guy Grovie AwardInvisible Shoes wins Best Huaraches Running Sandal 2011

Christian Peterson, better known as The Maple Grove Barefoot Guy, just announced his first ever Grovie awards for excellence in minimalist footwear.

And we are thrilled to announce that Invisible Shoes won the Best Huarache category.

Here’s what Christian had to say:

2011 was really the year of the huarache.  We saw tons of new sandal companies crop up, all with great new innovative designs.  The big two companies (Invisible Shoe and Luna) also put out some great updates to their original models.  But Invisible Shoes took that innovation to the next level.  They went out and got a former Nike shoe designer to make the FeelTrue sole of their Connect and Contact huaraches.  The result is a powerhouse of a sandal that has no real apparent weaknesses.  

Christian recently reviewed the Connect and Contact version of Invisible Shoes, so we’re especially honored to have 2 mentions in such a short period of time.

That said, while we’re happy to have won Best Huaraches running sandals, we have LOTS of plans for even more improvements and additional products for 2012. I hope that in next year’s Grovie Awards we win at least two categories, maybe even three! ;-)

2011 has been a big year for us: Releasing the only outsoles made specifically for barefoot running (some like to say “bear foot running”) sandals  that were designed with the help of former lead designers from Nike and Reebok, our 2nd Anniversary, and a HUGE upsurge in business.

Between you and me, every time I see Chris McDougall, I practically kiss his feet. If it weren’t for him and the success of “Born To Run,” this whole barefoot running trend may never have taken off.

So, thank you again to MGBG, and to everyone else who has helped us and supported us in 2011.

I can’t wait to hear the comments when we launch all our new barefoot running sandal products in the next year.

Best Barefoot Running Shoes, you say?

Posted by | Posted in Barefoot Running Shoes, Reviews, Running Sandals | Posted on 16-11-2011

What makes Invisible Shoes the best barefoot running shoes?

We’ve been invited to show Invisible Shoes running sandals (well, walking, hiking, working out, hanging out, too) on television later this month. So we asked some of our customers who liked the idea of being on TV if they would submit a short “Why I like Invisible Shoes” video that we could use.

Kate sent in this video, and I think she sums it up pretty good at the end ;-)

Here’s to the all the 50+ white (or other colored) haired people who are cooler than their college aged cohorts when they’re in their Invisible Shoes. Cheers! ;-)