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Our THIRD Anniversary Sale!

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals, Barefoot Shoes, Huaraches, Minimalist Running Shoes, Running Sandals | Posted on 22-11-2012

We’re THREE!

At the moment I’m writing this post, it was 2 years and 364 days ago that Lena and I launched our barefoot running shoes store

I want to tell you the story of how it happened, because it’s a fun one. But first, let me tell you how we’re celebrating:


Save 20% on EVERYTHING in the store until midnight December 2nd!

The Sale Has Ended… Thank you all for joining us in our Anniversary celebration!

That’s 20% off DIY kits and custom-made Invisible Shoes with our exclusive FeelTrue™ outsoles in 5 different colors (which are ALREADY discounted), our Classic Vibram Cherry kits, the limited edition Colored Vibram Cherry, laces, and all the decorative add-ons.

Now’s the perfect time to get that extra pair you’ve been thinking of, a few laces to have around, a cute charm, a bead kit… and, of course, it’s a great time for gifts. Not sure what to get someone, no worries, because we now also have:

Invisible Shoes Gift Certificates 

Find gift certificates in the store (scroll down the page), or click here to get one (that link will open a new page).

One other cool thing for our Anniversary week:

Get Answers To Your Barefoot Running and Invisible Shoes Questions

On Sunday, November 25th, at 9pm Eastern Time, I’ll be hosting a live teleclass where you can get answers to any questions you have about barefoot running or Invisible Shoes (including, “When are you OFFICIALLY becoming Xero Shoes!?”).

There are only a limited number of spaces on the call, so dial in a few minutes early.

Sunday, November 25th, 9pm Eastern Time (if you’re not sure about the time, check www.time.gov)
Dial – (605) 475-4700
Enter Access Code – 261560#

 We had 2 Teleseminars… the recordings can be found here and here

Okay, here’s the story I promised:

The story of how an argument started Invisible Shoes

Two years and a couple months ago, I made a pair of Invisible Shoes for Michael Sandler, the author of Barefoot Running. After I laced up his huaraches on him, he said, “You should do this as a business and not just a hobby.”

Up until that point, I had made a couple dozen pairs of sandals, and I was busy with a lot of other things, so I said, “Well, that’s a fine idea, but probably not something I have time for.”

“Well,” he added, “I have this book I’m writing, and if you had a website, I’d put you in the book.”

“Oh… well, why didn’t you say so?!”

When I got home, I shared this brilliant idea with Lena. “How would you like to be in the shoe business?” I asked, and then told her about my conversation with Michael.

“Umm, I think it’s just another one of your distractions and it’s a horrible idea. We’ve got a lot of things that we’re working on, that are almost done, and this is just going to take away from everything you should be doing.”

Okay, maybe her completely accurate assessment isn’t an “argument” per se, but you get the gist.

“You’re right,” I told her… and then I waited until she went to bed and built a website.

;-)

Actually, it took about 2 weeks to launch. And the day after it did, we made our first sale. Within 3 months, this was our full-time job. Three months after that, we have some former lead designers from Nike and Reebok giving us business advice and helping us design our new products.

Now 3 years after that argument, we’ve sold over 22,000 pairs of Invisible Shoes to people from ages 6-86 in over 82 countries. And we’ve also got to give back, contributing thousands of dollars to the Tarahumara Childrens Hospital Fund.

We’ve moved out of our house and into an office, hired our Customer Service Manager (and ultramarathoner), Bill Babcock, our Shipping Manager, Kim Bullard, and our new Chief Development Officer (and co-founder of Avia Footwear and former head of Global Product Design for Crocs), Dennis Driscoll.

With Dennis’s help, we have a LOT of new things in the works (as someone who can’t keep secrets, it pains me that I can’t tell you what they are yet) for our 4th year in business!

But, most importantly, we have are so grateful for all of our “Barefoot… PLUS!” customers (many of whom have become friends) and for all the emails we get every day from people telling us how much they enjoying being able to…

Feel The World!

Thank you SOOO much!

Now click here and enjoy the celebration sale! ;-)

Xero Shoes Barefoot Sandals Named “Most Barefoot” Shoes

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals, Barefoot Shoes, Minimalist Running Shoes, Reviews, Running Sandals | Posted on 07-11-2012

In the first-ever ranking system for barefoot and minimalist shoes, Xero Shoes (the new name for Invisible Shoes) achieved the highest rating. The Canadian sports physiotherapy site, http://www.TheRunningClinic.ca, compared over 40 “barefoot” or minimalist shoes on a scale from 1-100%. Xero Shoes earned a top-rated 94%.

The Running Clinic site says about Xero Shoes, “As minimalist as footwear can get! …highly recommended and very minimalistic price.”

The rating system tries to resolve the confusion in the barefoot/minimalist footwear market, where many products are sold using the same terminology, by comparing products’ dynamism, flexibility, and weight. Xero Shoes ranked at the top in all 3 categories.

Sashen hopes the website’s rating scale becomes more popular so consumers can purchase what they truly want. “Most of the shoes that call themselves ‘barefoot,’” says Xero Shoes developer Steven Sashen, “are no closer to barefoot than a pair of stilts.”

“What we’re most proud of,” says Sashen, “is that none of the other products with a rating over 90% can be used for serious running. But we have thousands of runners, and even hundreds of ultramarathoners, who use our shoes.”

“Plus,” Sashen adds, “our closest competitor scored an 83, and the top-selling minimalist shoe, the Nike Free, only scored a 72.”

According to the website, “A perfect shoe should protect the skin from lacerations and cold, while minimizing the interface between the foot and the ground. The better the shoe is at replicating a bare foot situation, the [better].”

How to prevent running injuries, a medical explanation

Posted by | Posted in Barefoot Running, Minimalist Running Shoes | Posted on 31-05-2012

Finally, a medical explanation for why runners get injured. And, even better, treatment options, a plan to eradicate the true cause of running injuries, and an explanation of why barefoot running is CLEARLY not the answer (if you haven’t figured it out by now, this is a joke).

Check out what esteemed research scientist and physician, Dr. Musculoskeletal has to say about a condition that affects over 99% of all runners, and over 99.1% of all humans. It’s a silent epidemic that clearly must be addressed. And with your help and support, we can find a cure for this crippling disease. I’m hoping that Dr. Musculoskeletal quickly establishes a foundation, a clinic, and a non-profit research facility so that we can, once and for all, eliminate the condition he calls “Congenital Short Hard Heel Syndrome.”

It wasn’t until I saw this video that I realized I suffer from the condition. And with no known cure at the moment, my only option is to adopt an unusual forefoot-strike gait when I run. Sure, doing so has eliminated my various running injuries, and helped me develop arches in my life-long flat feet, but that’s not the issue. The issue is that millions, perhaps billions of children are born with this condition… and nobody is doing anything to prevent it.

Let’s start now.