Not Zero Shoes but Xero Shoes

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals | Posted on 28-01-2013

I know that when I tell people we’re becoming Xero Shoes, they sometimes think Zero Shoes. If you only hear our new name, without someone explaining the “X”, that makes sense ;-)

But that’s easy to explain. It reminds me of an OLD song. Remember “Liza with a Z, not Lisa with an S”? (if so, that dates us both). We’re “Xero with an X.”

Just in case someone hears Zero Shoes and doesn’t hear about the X part, we’ve created a few domains that, hopefully they’ll find if they type in the wrong thing in the search engines.

No need to go to these sites, they just point people back to, but I’m listing them here, frankly, to help get them ranked so that people who type zero shoes in the search engine will find one of them and get to the right place. Make sense?

Anyway, the list of “redirect” sites we’ve created is:

Why didn’t I get Well, the guy who owns it wants a LOT of money for it. Way more than we have. :-(

Hopefully one of those other “zero shoes” domains will pop up if someone’s looking for us and they’ll find the right place, (which, btw, will be live in it’s new incarnation in a day or so!)

Xero (Invisible) Shoes On Shark Tank Feb 1st!

Posted by | Posted in Barefoot Running Shoes | Posted on 15-01-2013

Barefoot Shoes on ABC's Shark Tank!

For all of you who, for the last 3 years, have said to us, “You guys should be on Shark Tank!”:

  1. You can stop saying it now
  2. You’ll appreciate how good of a secret we’ve kept ;-)

While Lena and I were taking our first vacation since starting our company, we got an email saying that we’re scheduled to appear on Shark Tank on Friday, February 1st. The show is on ABC and airs at 9pm Eastern and Pacific, 8pm Central and Mountain time.

For those who don’t know the show, check out For those of you who know Dragon’s Den from the U.K. and Canada… same idea (in fact, 2 of the same Sharks).

In essence, Lena and I will be pitching 5 investors — the Sharks — to get an investment in our company and take it to the next level.

We couldn’t be more excited than to see what happens when we air, and when over 7 MILLION people discover our barefoot sandal company.

BTW, we appear as Xero Shoes on the show and, if all goes well, we’ll be using our new site at starting next week!

Fingers crossed!

Our THIRD Anniversary Sale!

Posted by | Posted in Barefoot Running Shoes, Barefoot Sandals, Barefoot Shoes, Huaraches, Minimalist Running Shoes, Running Sandals | Posted on 22-11-2012

We’re THREE!

At the moment I’m writing this post, it was 2 years and 364 days ago that Lena and I launched our barefoot running shoes store

I want to tell you the story of how it happened, because it’s a fun one. But first, let me tell you how we’re celebrating:

Save 20% on EVERYTHING in the store until midnight December 2nd!

The Sale Has Ended… Thank you all for joining us in our Anniversary celebration!

That’s 20% off DIY kits and custom-made Invisible Shoes with our exclusive FeelTrue™ outsoles in 5 different colors (which are ALREADY discounted), our Classic Vibram Cherry kits, the limited edition Colored Vibram Cherry, laces, and all the decorative add-ons.

Now’s the perfect time to get that extra pair you’ve been thinking of, a few laces to have around, a cute charm, a bead kit… and, of course, it’s a great time for gifts. Not sure what to get someone, no worries, because we now also have:

Invisible Shoes Gift Certificates 

Find gift certificates in the store (scroll down the page), or click here to get one (that link will open a new page).

One other cool thing for our Anniversary week:

Get Answers To Your Barefoot Running and Invisible Shoes Questions

On Sunday, November 25th, at 9pm Eastern Time, I’ll be hosting a live teleclass where you can get answers to any questions you have about barefoot running or Invisible Shoes (including, “When are you OFFICIALLY becoming Xero Shoes!?”).

There are only a limited number of spaces on the call, so dial in a few minutes early.

Sunday, November 25th, 9pm Eastern Time (if you’re not sure about the time, check
Dial – (605) 475-4700
Enter Access Code – 261560#

 We had 2 Teleseminars… the recordings can be found here and here

Okay, here’s the story I promised:

The story of how an argument started Invisible Shoes

Two years and a couple months ago, I made a pair of Invisible Shoes for Michael Sandler, the author of Barefoot Running. After I laced up his huaraches on him, he said, “You should do this as a business and not just a hobby.”

Up until that point, I had made a couple dozen pairs of sandals, and I was busy with a lot of other things, so I said, “Well, that’s a fine idea, but probably not something I have time for.”

“Well,” he added, “I have this book I’m writing, and if you had a website, I’d put you in the book.”

“Oh… well, why didn’t you say so?!”

When I got home, I shared this brilliant idea with Lena. “How would you like to be in the shoe business?” I asked, and then told her about my conversation with Michael.

“Umm, I think it’s just another one of your distractions and it’s a horrible idea. We’ve got a lot of things that we’re working on, that are almost done, and this is just going to take away from everything you should be doing.”

Okay, maybe her completely accurate assessment isn’t an “argument” per se, but you get the gist.

“You’re right,” I told her… and then I waited until she went to bed and built a website.


Actually, it took about 2 weeks to launch. And the day after it did, we made our first sale. Within 3 months, this was our full-time job. Three months after that, we have some former lead designers from Nike and Reebok giving us business advice and helping us design our new products.

Now 3 years after that argument, we’ve sold over 22,000 pairs of Invisible Shoes to people from ages 6-86 in over 82 countries. And we’ve also got to give back, contributing thousands of dollars to the Tarahumara Childrens Hospital Fund.

We’ve moved out of our house and into an office, hired our Customer Service Manager (and ultramarathoner), Bill Babcock, our Shipping Manager, Kim Bullard, and our new Chief Development Officer (and co-founder of Avia Footwear and former head of Global Product Design for Crocs), Dennis Driscoll.

With Dennis’s help, we have a LOT of new things in the works (as someone who can’t keep secrets, it pains me that I can’t tell you what they are yet) for our 4th year in business!

But, most importantly, we have are so grateful for all of our “Barefoot… PLUS!” customers (many of whom have become friends) and for all the emails we get every day from people telling us how much they enjoying being able to…

Feel The World!

Thank you SOOO much!

Now click here and enjoy the celebration sale! ;-)